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Tova Citrin

Tova Citrin

Tova Citrin is a global operations executive (formerly VP at Benzinga, now at Alice/ActiveFence), author of the spiritual thriller "Ten Seconds to Midnight," and songwriter behind the AI music project Aviya Sage.

Sep 10, 2026

2:45
And, and I guess I just want to open up, you know, when you think about you and your path, where does this come up for you?
2:57
Oh, boy, it comes up in so many, so many different places, but I think I'll start with the most recent.
3:05
Well, first of all, my entire career ended up in the high tech world.
3:09
Now, interestingly enough, it wasn't anything that I ever planned.
3:15
I wasn't like a techie.
3:16
I wasn't a computer geek.
3:17
I just it wasn't my nature.

6 MINS LATER

9:16
And I have permission to really be that.
0:58
like who we are supposed to be what is our purpose what is our mission so yeah tova thank you so much for coming on the podcast and yeah please share with us when did that thought start coming to you and did it keep on happening more and more often that inspired you to take action
1:16
Well, first of all, Ari, thank you so much for having me here.
1:19
It's really a pleasure.
1:20
And thank you for starting off with that question.
1:23
I mean, when did that question first come up? I mean, for me, honestly, I think as early as I can remember.
1:30
I've always, since childhood, been a deep thinker and wondering why am I here? What am I supposed to do? But like most people in our society, I followed the path that everybody told me was the right path to do.
1:44
Be smart, go to school, get into business, follow this path, go into corporate, go into that.

19 MINS LATER

20:48
That's how the soul purifies and becomes more empowered.
DevorahHOST
22:57
Can you tell us a little bit more about that connection that you see?
23:01
sure i mean first of all i love how you just described it because that's how it feels it feels like channeling and connecting to hashem and like work through me show me what you want me to be sharing with the world help me find a way to get also what feelings i have that are stuck out onto the page i mean i think creativity though is different for everyone for me i've always been a writer I have loved writing since I was a child.
23:28
I mean, I wrote poems when I was seven years old.
23:31
Is a dream reality or is reality a dream? I mean, I was a deep thinker as a kid, you know, I've always been that way, but I never really fully pursued it or honored it.
23:40
But I have just as many friends that are, you know, one's an artist, one's creative in the kitchen with cooking.
23:47
I mean, creativity finds its way in so many different paths.
23:51
You know, people Some people love singing.

18 MINS LATER

DevorahHOST
41:59
And I could let out the weird, whatever that looks

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