tourism industry

There's some great businesses at that show.

And I guess thinking also about the comments that Fantasia Lockington made in our episode, what, three or four weeks ago, when she was talking about the upcoming show and, you know, some of those trends that are happening in the Fiji and tourism sector.

And Hotech's, of course, you know, one of, one of probably the three premier showcase events for the sector.

You've got the Fiji Tourism Exchange, which is Fiji advertising itself to the world with the Trip Advisors and the Expedias and others coming in to, you know, see how Fiji can showcase itself.

You've got the Australian or Australasian, I believe it is, Hotel Industry Conference and Expo, AHICE, and that's kind of like a group of all of the big hotels coming together to talk about how they operate and, you know, some of the trends that they're seeing and you get all the various providers coming along to those.

And then you've got Hotek.

And Hotek, I really enjoy because it's this very eclectic mix of all sorts of suppliers into the tourism sector.

And as Fantasia was saying, it's not just hotels, it's also all of these other businesses and that experiential tourism and even some of the infrastructure providers as well.

And somewhere in that experience, an idea started to take shape.

What if there was a show specifically focused on the tourism industry? In 2014, and to some extent, I still believe this today, I felt that tourism wasn't given enough of a voice in conversations about the economy and the needs of the business community.

We know how much tourism contributes to communities, supports jobs, drives economic development, and strengthens places.

But I didn't hear our industry represented in those broader business conversations.

When I launched the podcast, I had two primary goals.

The first was the idea that had been with me since that experience on the CEO Hour.

I wanted to give the tourism industry a stronger voice.

The second was more directly connected to my business.