Tony Schwartz

Because he goes on to write about resonance theory, and this is where Sayar G has always shined, and where Matthew, you know he may no longer shine if he's going to use an LL- LLM for his communication tool.

Carr cites Tony Schwartz's resonance theory from his 1973 book, The Responsive Chord, and that book says good communication doesn't put new information into people's heads.

It calls up meaning that's already there.

Now, Schwartz isn't as well known of a name as others that I'm about to mention, but he shared the Schweitzer chair at Fordham University with Marshall McLuhan, so big media studies guy, and he helped create the famous Daisy ad in 1964, and this was a commercial for Lyndon B. Johnson in which a girl picking petals turns into a nuclear countdown.