Tonasket

And I was like, "That's an incredibly powerful message that we're not telling." So the idea came up to, like, how do we actually feature our farmers and show customers where their food is coming from, but actually make the content shoppable on our e-commerce platform? And the first farmer we featured was Kate Thornton.

So Kate is a fourth-generation apple and pear farmer in Tonasket, Washington.

She's actually been dubbed America's apple queen.

She's got about several hundred thousand followers on TikTok and Instagram.

Trust is the outcome of giving people reasons to believe you, and Kate's story actually continued after the campaign.

We saw a good amount of impressions when Walmart Instagram reshared her story, a lot of positive feedback from consumers.

But after that aired, I actually traveled to Tonasket, Washington, which is actually the apple capital of the world, and I was able to walk the orchard and meet her family, and she introduced me to several other farmers in that community.

And Kate told me afterwards that other companies had approached her after seeing this feature on Walmart, but what differentiated us is that we actually showed up.

Sister Sharon's ministry was dedicated to healthcare and education.

In Washington, she ministered as a registered nurse at St. Martin Hospital, Tonasket, Mount Carmel Hospital, Colville, and St. Luke Hospital, Spokane.

She was a public health nurse for the Spokane County Health District.

She then served as assistant professor at Intercollegiate Nursing Center and taught wellness classes at Holy Family Hospital, both Spokane.