What does that mean?

Okay.

So you do this shared purpose, and it...

Like, the whole world could be in there, right? Like, we could sell health insurance.

We could do just about anything.

Uh, and what I figured out over, it was probably, like, seven or eight years, was people would look at you, and they would hear the words, but they would interpret them differently.

Uh, and so we then said, "Okay, well, we need to do something below that.

What are the biggest trends that you're leaning into, that you're trying to position Allstate for, and that you're trying to get your own head around as a leader?