And a lot of that is because it's a time commitment and they get frustrated when they don't actually find anything relevant or something that they can bring to the conversation.

So I want to just caveat anything I show you today, whether it's a tool or whether I'm mentioning other tools, which we'll get to, there is a wide range of expenditure and time investment into getting some of those up and running from nothing free and very little like instantaneous value to set up time at huge amounts of value if you take the time to do it.

And obviously with it cost.

So whenever I want to try to do these things, my general feeling on this, guys, is that I'm always about experiment with something cheap, free, prove the concept first.

It might have some manual steps in it.

It might feel a bit clunky.

If you're using AI, there is 100% a way to automate it.

Some of the ways.