What has changed? Like, where is search now? And is it still all about Google? What are you telling your customers?

I could speak for hours on this topic.

I think there's a simple answer to this question, and then there's a more nuanced one.

The simple answer, the really blunt answer, is that actually surprisingly little has changed.

And that's a little bit controversial.

right now.

Obviously, there's a lot of hype and a lot of consumer use around some of these new interfaces right now.

What are you telling your customers to do to fight against that or can they fight against it?

This is

really close to my heart.

So for those that don't know me, a lot of my job is working on the sort of metrics and insights that go into the tools and data that we produce at STAT and at Moz.

And so this is the exact kind of thing I spend a lot of my time thinking about.

I think the challenge here for the industry is that this requires a really different mindset to the one that we're used to.

I absolutely agree with Judith that it's It's about the connection to the client's bottom line, but what that connection looks like is very different in this.

Ecosystem, we all cared about rankings in the past and instantly.

And of course, Mars, which is the OG of all tools.