You're not gonna come out and compete with them.

Well, I think that in a lot of ways, this is one of the th- the questions that I had going into this, was, "Why?" I mean, this does seem to be, you know, hey, we really g- we have a small business, a micro business, which, by which I mean less than 10 employees.

This may make sense.

Um, but, you know, for organizations that are larger than that, or I, I mean, I really can't see somebody switching from a Microsoft 365 or a Google Workspace towards Apple's environment.

I just don't see that happening.

There are still too many, you know, question marks in what this new version of the tool will offer.

Uh, we still don't know if that's going to require managed Apple accounts, for example, uh, to handle your authentication.

I kinda have simi-similar thoughts to the email, but I want-- I'm, I wanna hear your, I wanna hear your hot take on it.

Mm-hmm.

And I certainly think that there are parts of this, uh, uh, security environment that are less than ideal.

For example, all of those authentications are password only.

You can't have a multifactor authentication in the way, um, during that period.

And I think that that is problematic because we all know that MFA and unphishable MFA in specific are, is the gold standard for the industry for proving that you are who you say you are.

And if you're about to receive a whole bunch of key material and other things from your IDP and from your, uh, mobile device management solution, or I'm sorry, your device management system, um, you should be, m- you know, subject to the highest level of scrutiny during that initial authentication because it's not just a new machine that's been handed to you.

You're trusting a single factor as a, uh, you know, as a, as an authentication during that process.

How's that feel?