Tofurky

And what happens is because there is so much tax and there is so much funding that goes on for people to get around these things, you will quickly find that when that money disappears, that there is no fucking oat milk company stepping up to the plate to pay for footy and for grand finals of rugby league matches.

And there is no lentil patty fucking fake meat company that's going to climb into it and... on their big, white, shiny, fuckin' Tofurky horse and rescue the sports from going under.

And people are fuckin' kidding themselves that they think that they will.

Now banning vapes would be the only one that could kinda climb in to save, and it was a fuckin' vape sponsor.

Why not create a tofu for men and you call it brofu? And you know, brofu is like something special, you know, you market it as like, you know, somehow it's a different type of tofu that's meant for men.

It's got like something that makes men more virile or something in there, right? Now, you know, people laugh at this 'cause they think it's such a laughable idea, but you know, this is what they did with Tofurky.

Like it had a crazy name, Tofurky, that people made fun of, and that was one of the reasons they got so much publicity.

Imagine if brofu comes on the market.

I really think that a lot of people would be laughing at it and making fun of it and saying how stupid it is, and yet that would get them a lot of attention and therefore a lot of people would be curious and would try it.

Typically, mostly on the agency side, I've done some work in house.

I was Tofurky's fractional creative director for a couple of years, spent some time in tech.

And I kind of had a come to Jesus at the end of the pandemic.

Like, what do I want to be doing right now? At that point, I had taken a full time job in tech and literally felt my soul leaving my body.

And another independent family-run company that was, I mean, independent for what, 40, 50, 60 years? I don't know, 50 years at least.

Tofurky was also purchased by a company in Japan.

It's a... a milk company called Morinaga purchased Tofurky.

So we're noticing too, like, I mean, the first thing they do is change the packaging and sort of change the marketing and stuff like that.

So you'll see like different things.

And then maybe the product brands.

I mean, I remember Tofurky was coming out with like, they had like a vegan cheese.

They have a bunch of different things.

That's an amazing backstory, truly.

When my brother came out to visit me, the first time he ever came out to Seattle from Texas, right? It was Thanksgiving and there's all these signs for Tofurky's for sale.

And he's like, is there a market for that? I'm like, oh, yeah.

He's like, oh, he could not wrap his mind around it.