Todd Herman

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I don't know if you've ever met anybody really famous, but I met, so there's an author called Todd Herman, and he wrote a book that really helped me.

He's not famous by any means, but he's micro-famous in the peak performance space.

Is he the alter ego guy?

I knew what his kids looked like.

I knew where he'd been on holiday.

I knew Todd Herman, my subconscious.

And one day, standing in front of him, And it was the most bizarre, surreal experience because my body was telling me, this is my friend Todd.

And then once a year, you want to sit down and do what's called the yearly plan.

So really ask yourself, what did we do this year? Where are we on goal? Where's the opportunities to improve and do debriefs on all the major projects? But also for the next year, Ask yourself, what are we going to do that's exciting? What's our good, better, and best goals, as my buddy Todd Herman talks about? You want to figure out where is the business going? How are we going to get there? Introduce new information.

Take customer feedback, and that's your yearly Planning meetings, so those are the four real quick, the daily standup, the weekly meeting per department at minimum, so finance, operations, et cetera, and then also the other two is the quarterly retreats and the yearly planning.

Do that and your team will love you for it, okay? Trust me, I had to learn this the hard way.

When you put on the virtual reality goggles and you're in a dangerous situation, you g- you get a, an adrenaline rush and all the other autonomic responses.

Parasocial relationships are exactly the same, and I remember Todd Herman's book, The Alter Ego Effect-

Yes

... had a huge impact on my life and my business, and I followed him on Instagram, and I knew where he lived, I knew what he was doing for fun, and I knew what he was reading, I knew where he's been on holiday, and then one day he's standing right in front of me, and my entire body from the, from my f- everything other than the super tiny rational bit of my brain was behaving like, "This is my friend Todd." And it was really embarrassing.

Yeah.

Um, and [laughs] many years ago, I interviewed a guy called Todd Herman, wrote one of my favorite books called The Alter Ego Effect, and the alter ego is a character or an item that you embody as an identity, which goes back to where we were earlier with, you know, author and blogger, but this thing or character helps you go beyond perceived barriers.

So we've heard Beyoncé has Sasha Fierce because a church-going girl couldn't go on stage and do what she does, so she created a, a character.

Yeah.

It's a costume.

The costume, the music, it tran- he said it transforms him.

It's a to- what, um, Todd Herman called a totem.

When you picked up that whistle, did it change you and your identity in any way?

I never read it.

Todd, Todd Herman called the alter ego.

And you, and you see it, you have to be able to be a different person in real life than when you step on a court or on a field or on the wrestling mat.

And it's very hard for a lot of people to find that because they never put themselves in that position enough.

The thing about Sills, Adam, was he was 6.6, what, 330 or something like? He was a tall, big dude.

He would have like Todd Herman dim- dimensions.

Uh, I, and that's kind of where I guess I'm going with Wairu, just like athletic traits that you just keep and, and you hope you develop.

I, there's nobody that I left, left off that I think is just so athle- I guess maybe Micah Morris would be.