To Sell Is Human: The Surprising Truth About Moving Others

Yeah.

One thing that helped me a while back, I don't know if you're familiar with the author Daniel Pink and one of his books, To Sell is Human.

I know him and I know the book, and it's a wonderful resource.

Yeah, because I mean, the one thing that really sticks with me, he's great.

I love his book's drive about motivation is wonderful as well.

But, you know, the thing that I think back to the book To Sell is Human is that, I mean, you look at the language we use, I don't want to be salesy.

Like, well, why do we make that sound negative? It sounds like we're pushing something or we're being slimy or, you know, I mean, this is my engineer brain.

I think...