Sure

... that's working on this.

Um, but for us- It's hard to measure.

We would love to know the impact we have on the market in general.

And we have some glimpses and, you know, we can talk to stores that are like, "Okay, we've had this kind of economic impact." Or we can talk to brands that have said, "Hey, you featured us, and we, we have this type of economic impact." A lot of brands are like, "Dude, our sales tripled the month after we were in a video." And so, like, that's great, but realistically, a lot of our content, the reason we get the views we do is because we appeal to a wider demographic.

You don't have to be really into whiskey to enjoy the content.

And so it reaches a broader demographic.

[laughs]