I think it'd be good to touch on a little bit of the history of Leupold if you don't mind.

No.

No, not at all.

It's a, it's a pretty c- pretty interesting, pretty cool, uh, history.

So we started as a, as a brand called Leupold & Stevens, and it was an instruments company.

And so if you think back to our founders, they met on the East Coast.

You just think about how immigration into the US happened, um, at, at that time, turn of the century.

They rarely stand still for longer than, you know, just a handful of seconds which everybody knows.

... that's one, you gotta, you gotta talk about that, and let's, let's dig into some of the specifics about the binos too.

Okay.

Um, so the, the pinning technology that you mentioned essentially uses your location and then a very accurate process to, to determine where the end of that laser beam is.

So if I'm looking through these, wherever I point that, press the trigger, um, the, push the button there, then we know exactly where that laser hit.

It drops onto one of your mapping, your pieces of mapping software.

So onX, HuntStand, um, Apple Maps, Google Maps, you know, there's, there's a number of these that are, that are out there, and it's expanding, but it places that pin on there.

Um, and, and it does it incredibly accurately and, and, you know, you can think about that and say, "Well, you know, where would I need that?" But if you're glassing long distances, is it on public or is it on private?

Mm-hmm.

Yeah

But if we had people that wanted to go to an NRL hunter, a precision long range match, and there are gonna be five targets, and they're on the clock, and the targets are hidden, and they're hard to see, you need top grade optics.

You need lightning fast ballistics.

You need it for multiple different targets and target distances with different angles into the wind.

So when we talk about it being professional level, it's got all of that capability, but we wanted to hide it.

You could just pick the parts that are important to you.

Yep

So you're gonna want PCA turned on and ready to go.

Tell us some more about it, please.

Yeah, sure.

So the, the biggest thing, especially for hunters, right, is, is we're used to seeing the world view in a s- in a particular way.

Um, even down to the point where if you're really trying to search for something, you'll generally not wear your sunglasses or something else, right? Because you don't want any tint, any color, um, anything changing your world view while you're trying to find an animal.

So you're looking for, you know, a tail flip, an ear tip flip, um, a throat patch that doesn't belong, an antler tip, whatever it is.

And the reason that I mention that is because with rangefinding binoculars, one of the things that can happen is when you need to inject that display, you're now reflecting that color.

So most of the time they're red.

Mm-hmm

Yeah

...

when you look on a color wheel.

So what happens is when you're looking through this optic, if the red coming in through the objective is bouncing off, it gives you a bluish hue.

The way that you can reduce that is, is one, through a really high quality display, and then two, through what we call a notch filter.

So a way of blocking off only the exact-

Mm-hmm.

So we can do everything from what we call CDS, the custom dial system, where you range it, it gives you a yardage, it accounts for up, down, everything else, and just says, "Dial to this, to this distance," um, all the way up to a multi-shot stage at an NRL hunter match and everything in between.