So it's so important.

And so many of these artists, I'm finding, particularly as they're hitting their 70s, 80s, want to tell their story.

They feel, um, incredibly, um, abandoned.

They feel abandoned by the business they helped build.

And when...

I think you really touched on something.

When something is a commercial enterprise, and the shelf life is designed to be seven to eight years, and there's not a lot of institutional respect, uh, because it's not taken seriously as an art form outside of the Christian world, there is, there are no mechanisms in place to, um, place it in historical context or preserve it.

... and what else was going on, and what, what should we have in our minds as we're gonna talk about these artists that are, that we're gonna bring up?