Thule Group AB

And it's hard.

When you're competing with the giants, like a Thule, for instance, that obviously has a lot more

manufacturing and engineering might behind them because they're just

bigger.

And I don't know if I'm pronouncing this correctly.

Is it Thule or whatever the box that you put on? Thule.

Thule.

Thule.

I think it's

Thule.

Yeah.

Thule.

rather than it sneaks up behind you and hits you.

So if I'm pushing my cart, which was pretty tall, it was a double-wide Thule Baby Jogger, And the cars are going by me at 50, 60 miles an hour.

I mean, they don't...

Do you think people look at you as always homeless? 100%.

It was such an obvious miss in the market that I just felt very convinced that some of these bigger players were going to realize that as well.

And so like if a Thule or a Yakima or somebody realized that like, hey, we could just block these two, like, why don't we do that? That they were there like idea conception to market would be so much faster than mine that it was sort of a race against the clock as well, you know? Yeah.

No, I mean, there's so many times that people have had their stuff stolen in a conversation that seems like it's a totally fine conversation with a company.

And then you're like, wait a second, they just backstabbed me.

And so for me, I differentiate in terms of, okay, all my white shirt, like my shirts, my tops my this, they are in this square nomadic cube.

All my pants, all my things that are that size, they fit in this Thule cube.

Like they, it's about what fits in what.

And then I know, oh, that's pants, that's shirts, that's outerwear, that's, and that's all underwear and, you know, pajama wear types of workouts.

And shout out to the dribbler.

I posted that Thule video of the phone number trifecta thing, and someone hit me up that night going, I just tried it, and I got up on a $700 trifecta, and I was like, there you go.

Well, that's just

you giving back, mate.

I, I don't have one in Aspen.

We end up using the Thule.

Kai is very particular with his strollers.

He doesn't like leaning back too much.

No, I got nothing.

I go with the Thule.

Is it Thule? You keep saying that,

Russell.

I've edited that out of almost every episode.

Is it Thule? Is that how you say it? I'm a Toomey guy.

Yeah, Toomey.

But I've turned into a Thule.

I mean, the other way I could see people using that is if you are actually going to put six or seven people in this vehicle and you wanna fit luggage.

So instead of putting gear up on, on the, on the roof racks, you have, um, a dedicated like Thule or Thule, I don't know how you say that, um, luggage compartment that you would strap to the top so that you could make sure you fit all the stuff for a road trip for six or seven people.

Yeah, sometimes I see that.

I see the-

I mean, I've met some ultra-talent-- way more talented people than I am, uh, in my travels, and I think, um, I think of one man in particular.

Uh, he was a executive vice president with a Thule company.

I met him in, in Hong Kong doing the value stream map of all things, and I asked him, "Well, what was next?" We had, we had just struck a nice rapport.

We were having lunch, and he goes, "You know what I wanna do? I wanna be a breakfast cook.