Thredup

And so I started like...

Looking at, like, ThredUp and, like, Vinted for, like, stuff for me.

You know, like, oh, I really want, like, a barrel-leg jean.

Let me find...

And I was mostly on, like, ThredUp.

But then every once in a while I would, like, get a thing on Vinted.

And then I...

ThredUp doesn't have any kids' clothes.

So this includes a 103% increase in 3XL, an 80% increase in 4XL, and also a 73% increase in 5XL over the past two years.

ThredUp has also reported a 17.4% increase in sales of large, XL, and plus-size women's clothing, and they put this down to the fact that more shoppers are looking for extended sizes, and they're struggling to find them in standard retail stores.

Finally, Vinted has also reported a spike in plus-sized closet purges as people are selling their old plus-size clothes to help them fund their next transitional sizes.

Unsurprisingly, though, the rise of second-hand plus-size garments is only one very small shift within all of this.

Shein just went public last week with a quarter of the valuation at its peak, and according to these reports, that ties into what's going on in the resale market.

So the ThredUp report mentioned that 49% of younger generations have already reduced purchases of low-quality apparel because it cannot be resold, which is bad news for fast fashion but great news for the environment.

I think you're seeing that the younger generations know that they might be throwing away their money a bit if they're buying an item that nobody will want in the future, and therefore they cannot make some of that money back the way they could if they bought, like, a vintage luxury item.

The secondhand resale market is projected to outpace the growth of the overall apparel market in the future.

So.

I'll probably have that stuff processed by the end of the week, I would guess, which I'm I mean, I'm still feeling indifferent about ThredUp just because of the like, well, funny enough to this, the first box that I sent in.

Now, a lot of the things are at the point where they can be reclaimed.

And I was going to reclaim two things and both of them sold.

But this next one I sent in, I feel good about.

There's some that I'm experimenting with and trying.

I'm trying to also go off of what I see people sharing versus what I'm actually seeing on ThredUp.

Because when I check certain brands, I'm seeing such low comps on their like, you know, earnings thing.

So they're an American clothing brand.

They essentially partnered with a resale platform, which is called ThredUp, to offer credit in exchange for customers' unwanted clothing from a particular subset of brands.

This was back in 2019, but the partnership with ThredUp generated over $0.4 million in unpaid earned media.

And what this did was essentially reduce the need for any sort of further upfront marketing spend on the topic.

It was organic exposure that increased sort of brand awareness, as I've been talking about, but also helped inform sort of their future partnership strategy.