I remember you telling me you're really, really excited when you finally told me it was case of, checking into it so I guess you know how things be

yeah I mean I'm always looking for alignment with my personal values which is trying to do the right thing aiming to do the right thing with integrity I think that's something in the industry is it's so easy to lose sight of like just sign something not under deliver but do whatever to get a campaign away, but I've never been like that.

So Kaizen's like three principles of control, transparency, performance really align with what I wanted to do.

Secondly to that, I think Having their own tech stack, which they've developed, which we have access to, which we use the console, perhaps DSP, some of our clients are self-serve, some are managed, really separates them from the peer set within the mobile space.

So, yeah, I've been here seven months, maybe.

It's gone by pretty quickly, Sean.

Yeah, that's amazing.

If you're a sales manager, senior sales manager, you're looking to make that sort of next step up, if you're reflecting across your career journey now, what were some of the tools, what were some of the advice, I don't know if there's a quote, story, some reflections that you can sort of look on and sort of say, okay, These are some of the things that really worked for you that you have to sort of share with the