Skip to main content
Thibaut Souyris

Thibaut Souyris

CEO & Founder of The Sales Creator Collective, sales training and B2B creator talent representation company

Jun 4, 2026

17:13
How do you make sure everyone gets fed?
17:16
So that's a growing pain, as you expect.
17:19
So life is a normal, uh, I don't know how you call this, but this bell-shaped, uh, curve where you have, uh, 20% of the whatever brings you 80% of your results, and this is no exception.
17:30
So 20% of my creators bring me 80% of revenue, and all the rest is split between, uh, you know, like, the 80% that remain.
17:37
So we've been, we've been in situations where expectations were not met, you know, because people, uh, were working with us, and they expected that we would just, like, have a flow, a constant flow of opportunities.
17:49
And so one thing I've learned is that my job is not so much to bring op- opportunities to everyone, but to find peoples who are creative and have, like, a really good audience fit-and help them monetize.
18:01
So my ICP, you could think, is a creator who has, like, a full-time job, doesn't really know how to send an invoice, 'cause that's very simple.

5 MINS LATER

23:21
You know, what's the next 12 months look like? What are some of your core goals internally, and what are you focused on?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.