
Thibaut Souyris
CEO & Founder of The Sales Creator Collective, sales training and B2B creator talent representation company
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Jun 4, 2026
$700K in Nine Months: What a B2B Creator Talent Agency Actually Does (with Thibaut Souyris from Sales Creator Collective) | Ep. 14
17:19
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17:37
17:49
18:01
23:21

Thibaut SouyrisGUEST
So life is a normal, uh, I don't know how you call this, but this bell-shaped, uh, curve where you have, uh, 20% of the whatever brings you 80% of your results, and this is no exception.

Thibaut SouyrisGUEST
So 20% of my creators bring me 80% of revenue, and all the rest is split between, uh, you know, like, the 80% that remain.

Thibaut SouyrisGUEST
So we've been, we've been in situations where expectations were not met, you know, because people, uh, were working with us, and they expected that we would just, like, have a flow, a constant flow of opportunities.

Thibaut SouyrisGUEST
And so one thing I've learned is that my job is not so much to bring op- opportunities to everyone, but to find peoples who are creative and have, like, a really good audience fit-and help them monetize.

Thibaut SouyrisGUEST
So my ICP, you could think, is a creator who has, like, a full-time job, doesn't really know how to send an invoice, 'cause that's very simple.
5 MINS LATER

David WalshHOST
You know, what's the next 12 months look like? What are some of your core goals internally, and what are you focused on?