The World Almanac

The Case of the Dirty Dollar.

[instrumental music plays] According to The World Almanac, New York is the city of churches, but you'd never guess it from my business.

Instead of peace and quiet, all I've known is violence and death.

Well, I've had it.

Uh, so first of all, when I was a kid, I always loved data.

I loved the World Almanac, which dates me, that I was...

the World Almanac was still around.

I couldn't wait for the new issue to come out every year.

And this is when I was eight, nine, 10 years old, so I was a very strange kid.

A character who first appeared in the 1992 short film The Spirit of Christmas by Trey Parker and Matt Stone.

Plus, the titular character from an educational video game released on April 23, 1985 that was distributed with the World Almanac and Book of Facts.

Holy guacamole.

I can read that again.

But I don't remember anything from him before that.

And this game in 85? Like,

an educational video game released on my birthday 10 years before I was born that was distributed with the World Almanac and Book of Facts.

I wonder if that game, was that game, was that game all those kids played in schools? No, that can't be it.

One or two years.

When I was, when I was first starting to skate and to really fall in love with the sport, you know, I literally asked my parents to buy me a World Almanac every year.

You know, those like thick books-

Oh, yeah

Now, this, th- this is like a, a look back in time because some researchers stumbled upon, uh, the facts relating to these bank robberies.

It was in the 1996 World Almanac.

The robberies were documented there because of [laughs] well, what you're gonna hear soon.

It's insane, it's stupid, and that's why it's in the stack of stupid.

I wore the lemon juice." Five-year prison sentence for one, and the other locked up for more than 24 years.

The short term is because the guy testified against his partner.

Anyway, mentioned it was mentioned in the World Almanac.

This is so dumb it made press, right? That prompted Cornell University social psychology professor David Dunning to look into it.

Probably when I was about 10, you know, as I like to tell the younger people I know, you know, they used to like print out a portion of the Internet.

It was called the World Almanac and it came out every year.

And we had a copy in our house and there was a section in there that listed catastrophic events and the most deadly catastrophic events.

And I remember coming across the listing of Jonestown and mass suicide and being really like, what on earth is this? And I think my parents told me in a 10-year-old friendly way, as much as one can do that, what it was.

The consent engineer should provide himself with the standard reference books on public relations, publicity, public opinion, N.W. Aaron's son's directory of newspapers and periodicals, the editor and publisher yearbook, The Congressional Directory, that's an important one.

The Chicago Daily News Almanac, the World Almanac, and of course, the telephone book.

Old school.

I mean, now it's just a completely different list, but all of this is so condensed that it's so much easier than it was then.

And parenthetically, it says here, the World Almanac, for example, consists lists of many of the thousands of associations of the United States across section of the country.

These and other volumes provide a basic library necessary to effective planning.

At this point in the preparatory work, the engineer of consent should consider the objectives of his activity.