The Warehouse Project

So you partnered with them? So we partnered with them on their label.

So Warehouse Project is a subsidiary of Disorder Music Group.

But it's almost like more than that because we see ourselves as business partners together.

You know, we talk to them about what's hot, what's coming up, what talent's breaking through.

Yep, yep, you're absolutely right.

How many sub-labels do you have? We have, you know, we've got, I think we've got four or five, no, six probably now, six labels.

The key ones are the Warehouse Project, which is the label out of Manchester, Disorder Records, the JV with Tom March, Black Butter, which goes through Virgin Distribution.

Okay.

It used to be a train station, so it's got the feeling of an old railway station, and we work with them to come up with what a new cultural venue would be in Manchester.

And what we love about it is that one day there's ten thousand ravers there for Warehouse Project, just reopening now for four months of the year.

One day it's been the RHS doing their first urban flower show, which is a very, very different, uh, look and smell [laughs] if you've got, uh, ten thousand ravers or a lot of flowers.

We've got fashion shows.

like, wow.

But, like, I was picturing, like, Warehouse Project kind of vibe with the multi-rooms.

Yeah.

Ten times bigger.

We were excited.

Our founding client was something that I'm sure you've heard of called Warehouse Project.

Yeah.

Um, you know, and we worked with them, and we worked with Parklife and Hideout and all the iterations of what that brand was.

Like there's no in between.

Like I suggested Warehouse Project without ever actually going in Warehouse Project.

And it looked like a sick venue, but I didn't realise how big it was.

It's like you could fit about 10,000 people in there.

And the no phones was, it was ruining dance floors everywhere.

I remember, I think I went to Warehouse Project a few months before we opened, and it was just this sea-

Yeah

... of lights, and I don't think nightclubs and raves and dancing was ever built for that.