The Ubele Initiative C.i.c.

Yep.

And so what happened in reality was that, um, the Ubele Initiative, and specifically a guy called Carl Murray, who we've come-

Yeah

... to know pretty well, um, they, they conducted a piece of research to try and understand, well, okay, all organizations and businesses and staff-

... um, a piece of evidence from their own research suggesting that many of these organizations would be closed within six months.

Mm.

So what happened was that a lot of the funders who were on these platforms saw this piece of research that had come out of the Ubele Initiative and were like, "We need to provide some kind of emergency support-

Mm.