The Subtle Art of Not Giving a F*ck

This is how it shows up in social media content.

You've said that a lot of the marketing of the subtle art of not giving an F happened before you wrote it.

Yeah.

What did you figure out

You want to have your original idea, but you need to combine it with other things.

So maybe it's one unique idea plus... unique way you shoot the video plus you're like cooking breakfast during every video like you need to it's the combination of two or three unexpected things that usually don't go together if you can put them together in a way that's coherent and makes sense to the viewer that becomes your differentiator yeah and and like that's the thing that's not really replicable that that's like unique to you um that if you can find just like this a concoction of two or three unique elements add them all together That becomes the brand.

Did the subtle art of not giving an F get distributed in like major retailers, meaning it's on the shelves at Target, Walmart? Not initially.

So funny story.

And then I put all my things that have been bothering me into AI.

And I said, what would the advice in the books, the ones that I particularly like, what would they, what would be the advice from those books that I like? And I'll put in, Ryan Holiday, who does Stoicism, Mel Robbins, who's Let Them, and Mark Manson, which is The Subtle Art of Not Giving a Fuck.

Come out with some good stuff.

I'm not going to go deep into it, but this is what I think, I don't know what AI it was, but very friendly.

And it's a terrific piece of writing.

And I didn't know the book.

I didn't grow up in the US.

I probably would have done it in high school had I, but I didn't.

as I guess Cal, that it just didn't seem relevant to me.

And it also didn't, I'm not sure it was even that relevant to Zoe.

no i mean as a fan you know and i read east of eden i in as a student you know growing up in california sure in high school i loved that book it was so it was a great it was my probably one of my favorite steinbeck books i mean the grapes of wrath is good but i liked east of eden more i because of the complexity of the characters you know i think and the character of kathy who is just So, I mean, I feel like in the I feel like what I like about the show that's different that the book didn't do is it sort of gives Kathy a little bit more of a background, a little bit more of, I don't know, ambiguity rather than being like pure evil.

Like in the book, it's kind of more black and white.

And the author's so funny and it's just so good.

It's called The Subtle Art of Not Giving a Fuck.

I've heard of it.

Is it like, but I mean, it's really good,

Oh, what's that one? Is it, what's his name? Mark Manson or-

Yeah, The Subtle Art of Not Giving a Fuck.

Yeah, okay.

Yeah.

I love reading.

The, The Subtle Art of Not Giving a F-

[laughs]

Right? Mark Manson.

Fuck.

Something mentioned in The Subtle Art of Not Giving a Fuck by Mark Manson is that constantly reminding yourself of something, doing power poses and looking yourself in the mirror and giving affirmations like, "I am a confident, attractive person," that just constantly reminds you what you don't have.

Because common sense would dictate that someone who is an attractive, confident person wouldn't have to stare at themselves in the mirror, make the poses that make them p- confident, and say, "I am a confident, attractive person." They just are confident and attractive.

So by constantly manifesting something like, "Oh, I am really confident," you're just reminding yourself that you technically aren't confident, because confident people wouldn't need to say that.

...

The Courage to Be Disliked, and The Subtle Art of Not Giving a F Bomb, and so on.

[laughs]

And it's not just books because there's all these therapies with all those acronyms as well, like acceptance and commitment therapy-