The Lorax

What I was last year,

which is a Lorax.

You were the Lorax.

You had a bright orange tight suit and...

A pillow.

And a pillow in there.

And you had a yellow mustache and yellow bushy eyebrows.

You were such a good Lorax.

This is, I think from the, the old hearing that she didn't sign an order for.

The quote was, "I am not the Lorax.

I do not speak for the trees.

I am a judge," she said at a September hearing.

But she's not, and it's problematic.

I guess she thought that was really gonna be hilarious.

I'm not the Lorax.

I don't speak for the trees.

my man got straight to the bullshit well it's just like some of these cryptids you have these people writing these like things about how like oh no grass man is peaceful he's a spirit of the trees blah blah blah blah it's like no it's not Don't

the Lorax doesn't break through your window and absolutely

skull fuck you.

All right.

Yeah.

It's like, it's like the, like the, the Lorax, like, yeah, the Lorax would have killed all those people in the middle of the night.

Like, like he'd go complete Grinch mode.

Like, let's be honest.

[laughs]

Ooh, The Lorax of the club.

All right.

Let's jump into it.

It's about cold towels on your neck, removing unnecessary pads, making sure you're in the shade.

Um, and so what we're trying to do with this campaign is to help people remember that when it's hot you have to play it cool, and that means speak up, sit out, cool down We've had the opportunity to partner with Dr. Seuss Enterprises, um, and have worked with The Lorax and some key athletic leaders, uh, Robin Arzón, who's a Peloton instructor, and Napheesa Collier, who's a WNBA star, to put together these short PSAs to help parents and kids alike understand these steps.

And our hope is that this is sort of a first phase with these small PSAs, and we'll work towards a larger activation going into next year, where we're hoping to find additional partners to really help us make this as resonant for families and kids today as Stop, Drop & Roll was for all of our generation.

Yeah.

So I went to this kind of shit all the time and it was like my thing.

and I loved every part of it and I remember so vividly all the time and this happens a lot when I go see like live classical music that I'm sitting and I it literally feels like the like I take like a big inhale when I feel something in the music and it feels like my like I it feels like I've never breathed cleaner air is what it feels like and it's just like It's like the bottled air from the Lorax except even better.

Um, but yeah, so that, that was like something for me that was like, I do really love music and I, at least I love live music.

And so I kept writing for like brass quintet and like other stuff.

Andy

speaks for the trees, the Lorax, and for me.

I think,

you know, I think I might have said this already, but I feel like I never fully understood why he was sent to movie jail, and now I do.