The Halo Effect

Specifically, we're looking at that through Matthew R. Matola's summary of it.

And finally, we are testing all of this against the legendary corporate data from Jim Collins and Jerry I. Porras in their book, Built to Last.

That's a heavy-hitting stack.

Yeah.

Right.

But what happens when this exponential strategic thinking is baked into the very DNA of an entire massive corporation over decades? What does that look like when it scales?

To understand that, we turn to one of the most rigorously researched business books of our era, Built to Last by Jim Collins and Jerry I. Porras.

This was a massive six-year research project that sought to identify the underlying characteristics common to highly visionary companies.