The Beautiful Game

You have to go deeper.

So Brazil interrogate what is their football, and it's the Jogo Bonito, the Samba-style football, the Malandro, the something that is Brazil that's not Europe.

So having a European manager and someone who's quite practical, pragmatic as a manager, was one kind of aspect where they say, have we sold ourselves? Are we going for this European project that is not really ours, that doesn't belong to us, that our footballers don't understand? I wonder whether that's a fair comment when so many of their footballers play in Europe anyway, when the global game is so Europeanised in terms of the tactical formations, the expectation of hard work, of pressing, of drilling, that that individuality is further and further lost anyway.

So I'm not sure to what extent that is a problem in terms of, is this a style that our players can't play? But that was one thing.

But it was seen as being part of his actual political alliance.

So it's quite ironic that because a left-wing president, Lula da Silva, is currently now in charge, somehow this failure is being associated with him, even though You know, that that type of evangelical religion isn't really his.

But anyway, the idea is that somehow this evangelical Pentecostal Christianity is somehow against the the Samba football, the Jogo Bonito, the carnivalesque, the the malander or the sneaky, skillful genius.

So, again, there is this there has been this real analysis of.

Basically, Looking like they're hanging out at Roberto's house and, you know, they're kicking the soccer ball around, two old friends sort of chapping it up and getting back together.

And it was very reminiscent of, you know, the late 90s, early 2000s Brazilian national team, what they called Jogo Bonito, sort of the beautiful game and these highlight reels that, you know, people of my generation and younger and older would have remembered as some iconic films in soccer.

And so we really leaned into the culture behind soccer to create content that was still driving the awareness of the limited edition bottle, but in a very unique way.

So as I mentioned, that started in January.

It had to be.

So once again, we have gone to the fans of Jogo Bonito and asked for their hot takes.

They came back again, some lukewarm takes, some roasting hot takes, and we're going to react to them all today.

Boys, we're back in person again today, joined by Luke and Matthew.

I like that he's used more.

I think with the Brazilian, the Jogo Bonito of Barcelona, it might, you know, come in.

But Warrior, let us know your thoughts on the window.

Do you think, you know, I was just thinking, now everyone was thinking, of the signs that we have made, only really Cancelo and Gordon were planned.