tencha

But the farmers in the factory buy the tensha, the raw material.

So that puts them in need of liquidity in order to buy the Tencha.

Tencha has gone up in price.

The factory takes a long time to make enough matcha to sell and payment and stuff.

Earlier in the year, I heard a dozen factories have gone out of business.

Mogacha is a huge example.

And how so much Mogacha gets blended into matcha and being sold as matcha, even though it doesn't come from Tencha.

And you have all this inclusion of Chinese Tencha that's been labeled to Japanese product not

anymore after GI but well we actually saw that firsthand in Gui Cha too

yeah actually so they always give their export list and guess what country always comes first on all of these export lists Nihon we even export to Japan