Television advertisement

I'll give you an example.

When we did the Lollipop branded show, we took the cost of a TVC campaign, a television ad campaign, and we did 10 episodes.

Yeah.

of a full-blown 24-minute TV show for the same amount of money.

And then, of course, Resident Evil.

The other thing, of course, is the making of Biohazard 2, TVCM, as in TV commercial.

Biohazard is what they called Resident Evil in Japan, and they hired George A. Romero to make a commercial, a TV commercial, for the release of Resident Evil 2, a.k.a. Biohazard 2.

And that 30 second commercial is so important in that stars Brad Renfro.