There are things that just roll off your tongue and it's not quite the

same.

And listen, we've tried to catch up with the rest of the world in terms of wine recognition and wine awareness for our regions and our varieties.

We've tried to condense that in 30 years when I started, 32 years when the actual renaissance of Greek winemaking started in Greece because that's where it had to start from.

And we're trying to catch up with the rest of the world that's been marketing wine and educating wine consumers in the United States and in the global for the last 100 and 200 years.

And there's historical factors, and I'm not going to go into a dissertation of why Greek wines ended up behind the curve and where they're at today, because Greece has the most historical vineyards that are still being cultivated, the deepest wine history in the world.

We have 300 indigenous varieties.

how it works.