teamLab

They're all sort of currently different, different dimensions, different, you know, different interaction modes.

You know, the, the early sort of Van Gogh, Van Gogh flowers and other sort of large scale things like Team Lab, a lot of those, a lot of those visuals come to mind when we s- when we talk about immersive experiences.

The museum, you know, w-we've done a few projects with, with those in mind, knowing and having experienced them is, and maybe you've experienced the same thing, is that a lot of times the, the experience doesn't match the expectation.

We go in saying, "Wow, look at that," you know, "Look at that space." And then you get there, and it's a, it's a box, and it's a movie that I don't really have a comfortable seat to sit down in.

But the Holy Grail, I think, in my mind, is interactivity that's authentic and, and interesting.

You know, there's, there's been some really fun ones and good ones around, you know, Connected Worlds at NYSCI was the, the sort of, I'll say, gold standard to the wow moment plus interactivity.

You know, and there's, there's, you know, I mentioned Team Lab already.

There's some amazing, amazing work there as well.

There's several things there, Georgia, when we look at and let's talk about the broadest sense of the world of hospitality and tourism.

You know, much of our belief is that it's just hotels, but we've only got to look around and we see things such as Team Lab.

We know Disney World is coming.

We know that there are many, many new hotels being built from the real estate point of view.

Yeah.

They were doing some really cool stuff, and we looked as well at TeamLab in, in Tokyo, was also really cool.

And we're like, "Oh, man, we could do some projection stuff." And it was actually, I think the brief at the time was like, "Hey, people can't be indoors.

What could we do outdoors that would, like, tell the brand story?" So that was-

Yes.

So, we went to Roppongi to experience TeamLab Borderless, a digital immersive art experience.

There's one more thing.

There's also Tokyo Tower.

The famous three are

Yes, because of that triangle, this is 3-1.

So, we went to TeamLab Borderless inside the Mori

building.

Well, that's what cats are doing when they purr.

And I had been to, um, to TeamLab Abu Dhabi when it opened and was observing that they've got water, they've got a lot of visual stuff, but they don't really have tactile experiences.

So we prototyped this experience you can have in public where you're just sort of hugging these things and cat purrs are coupled into you.

I have no idea where that's going to go.

[laughs]

And what's your daughter up to here?

here?Yeah, so this is at TeamLabs, uh, Tokyo.

It's one of those, um, art, science, interactive museums.

Lots of color, lots of movement, lots of interactive opportunities.

I think a lot of people when they think of Tokyo, they think of, like, Ginza or, like, modern, like, uh...

What's it called? You know, like, TeamLab? This, like, interactive, like, art museum.

Yeah.

Like, you, you can go into the museum, and it's like a whole garden, and, like, there's, like, water.