Exactly.

So, you know, there's endless discussions online about whether you should niche or not niche when you go out on your own and start your own company.

And while I'm obviously very heavy in the niche, it was a journey to get to this point because just like you mentioned, I was head of digital for three companies, digital and website, which has everything underneath it, right? The running paid, managing agencies.

This was all part of my job description.

And I had teams then under me who would handle each component of this.

And I remember vividly telling my direct reports or telling anybody who was kind of, you know, just starting out, try to broaden up your skill set.

because that's going to serve you really well as you climb the ladder.

You're like,

So.

Okay.

All right.

So I made that assumption here where I said the source of traffic tends to be trade publications or some organic channels.

So that's okay.

Okay.

If in the event you want to isolate and you're like, OK, we're running an email campaign to X number of people, there are customers or prospects and we want to see how many of those prospects are interacting with this.

this is really helpful.