What do you got for us, Tara?

So I would say it is truly putting like human at the heart of the story, right? Like it is about the relatable characters, seeing something in them, right? Like seeing yourself or others in the characters that are in the story.

And there's, I love the story behind the story, right? So like if you're capturing a customer testimonial or whatever it may be, like how are you actually capturing how it impacted the people at the end of the day and their story in it, right? how they use the product or the value that, but like truly the emotional and human side of that story.

So that's one.

Two is like, it is short and sweet.

You mentioned 30 minutes, six episodes.

And, you know, I think there's something there in terms of like, How can you keep it short and sweet and a bit unexpected? And the third is like building loyal, raging fans.

Tara, any final thoughts? Anything to plug?

And how old were you? Because my dad died when I was 27.

I was, shoot, I was 30.

I was 30.

Yes, it was right before my 31st birthday.

It was a month before.

And it was in January.

And it was the most gorgeous Friday.

But maybe share how that unfolded because I felt like I got to watch that happen for you.