Tanya Burr

They showcased the product for Chanel.

Um, then, um, I signed people like, uh, Zoe Sugg, who, who's Zoella, um, Tanya Burr, uh, Jim Chapman, Ruth Crilly, um, got Marcus Butler, Alfie Days, Joe Sugg, um, It was the original kind of like first wave Louise Pentland.

The OG YouTube.

It was the first wave of creators who were full-time professional creators on social media, basically.

And building legacy wealth for the creators that we represented.

I was obsessed with how can I, now this whole train has left the station, how can I help the creators on our roster become financially independent because of this? I felt a real responsibility for that.

um so doing deals around ip became the first go-to to build things and then the brand deals kicked in around 2013 2014 really but we launched uh i mean what the first one i can remember is tanya's lips and nails which is nail polish lip gloss for tanya burr that was about 2012 i think Um, since then we, we, uh, did a, uh, deal for Sam and Nick Chapman to launch a brand of makeup brushes called real techniques.

Yeah.

So I think she was brought in.

You know like Tanya Burr?

Yes.

So she was brought in by Pixiwoo.

she did a blog post that's how long ago we're talking right and in the blog post it was for twinings i think it may have been twinings or it was tea pegs maybe twinings i think it was twinings and it was like ways that i like to unwind with twinings right and one of them was like i like to get like a twinings in the morning and i like to do this and part of my morning routine is this yeah and also part of my wind down routine is watching a scottish youtuber called ash reed and she makes content about her family and blah blah and at this point i don't even think she was pregnant yet it's why because they're much younger than me and it was like i don't have kids but i just like to watch what she gets up to and i was like it's all i'm saying to me was like do you know you're part of her ads that this is one of the reasons one of the ways she likes to unwind with twinings i was like what do you know what

actually believe that's pure triggered a memory because another one I would say this is maybe the most famous person that follows me is Tanya Burr OG YouTuber and

actually I know that name

hang on you definitely know Tanya Barth you absolutely would know her part of the same part of the same nucleus I would say of the OG YouTubers I have but Tanya I would actually say Tanya is the first person that I ever found on YouTube which then got me into the whole blogging thing which actually was the start of the whole thing was Tanya Barth and it was because I was looking up ways to do your eye makeup

yes and

I grew up watching so much Mac Barbie 07.

Like when I'm talking like 13, 14, 15, 16, I grew up watching so much Mac Barbie 07, Steeler Babe 09, The Brick Crew, obviously Zoella, Tanya Burr, Sprinkle of Glitter.

And I just, this format of a monthly favorites, I mean, it's just foolproof.

Like I absolutely love a monthly favorites.