And definitely nobody had that on their bingo card looking at your CV on the way in.

No, they did not.

I think it's really interesting, but I think it's one of the things that was the part of this lucky fit with Bain, which is I really, really like topics that get at human behavior and psychology.

Like, I really do like anthropology on some level.

But I really like to do those topics in hardcore ways.

So not just to speculate about it, but analyze and quantify and denominate.

And so, you know, my favorite cases at Bain and the ones that I eventually sort of moved towards all the time were the ones that where I got to do both of those things.

So what is it?