Good.

We got heaps of time.

Uh, second, we've got the build, which is the body of the content.

You know, it's a, a story or a list or steps.

Uh, third, let's go red.

Uh, and it will go black.

So grab their attention, give some context, get, get people curious.

Okay, let's see it.

Yeah.

But instead of like a, you know, a $5, whatever you buy on Amazon for $5, it's like a $30,000 coaching program and people self-checkout.

Um, I think the, the old model in sales was, yeah, the world was really different.

Um, even three or four years ago, like the salespeople, like the prospect didn't know that the information and the only way to get the information they needed to make a decision was to talk to somebody.

And now like, yeah.

We can Google it.

We can YouTube it.

Yeah.

What characterizes those who are truly successful? What's the common thread? What's the through line with all of these people?

I think they're all obsessed with something.

It's not always the same something.

Some of them are obsessed with growth.

Some of them are obsessed with their clients.

Some of them are obsessed with like just building the perfect product.

Some of them are obsessed with marketing.

I will 100%.

Years ago, I was chatting with a guy called Clay Collins who built Leadpages, which is a software that built like landing pages and funnels back in the day.

And we were talking about like, what's the quickest way to get to a million dollars a year? And he described this thing that he called the rule of five ones, which I think is like the quickest way to a million bucks.

And obviously, if you listen to this and you're over a million dollars, you can break some of these rules.

But if you're under a million bucks, please, for the love of all that's holy, just do this.

this because it's just way faster.

And so just imagine a pyramid.

I will 100%.

I will pretend we're audio only, but I'll also draw a picture.

Can you see that? I can indeed.

Okay, amazing.

Years ago, I was chatting with a guy called Clay Collins who built Leadpages, which is a software that built like landing pages and funnels back in the day.

And we were talking about like, what's the quickest way to get to a million dollars a year? And he described this thing that he called the rule of five ones, which I think is like the quickest way to a million bucks.

And obviously, if you listen to this and you're over a million dollars, you can break some of these rules.

What do you say to them? What's the alternative here if people don't want to jump into the content creation hamster, which it feels a little bit like now?