TAG Heuer Monaco

And the movie just caught up with what he was already doing.

The Tag Heuer Monaco reference 1133.

One of these watches sold at auction for $2.2 million.

Let me tell you why.

The TAG Heuer Monaco Reference 1133 has a square case and a blue dial.

That sounds normal now, but in 1969, it was genuinely unusual.

At the point in history, square watch cases were small, slim, and elegant.

design is engineering is so fascinating because i think a lot of brands are now pulling from the past and iterating right so you know the rolex submarine or something that has evolved over the years and it evolved from a place of being engineered to dive and to keep track of diving and you have You know, the bezel that we now use to time cooking pasta and stuff like that started out as truly a tool, you know, engineering when it comes to the Royal Oak, when it comes to the Nautilus, an integrated design as seen through one of the most iconic designers of all time, I think is incredible.

And I think it lends itself further and further to the watch, you know, the Rolex Daytona, the Tag Heuer Monaco, you know, these are iconic silhouettes that as I say them, you can easily see identify them in your mind, not because of the movement, not because of the case material, but because of the engineering and thought that went into it to create truly what is an icon.

And I think it's why we're seeing a lot of iteration from brands on past and past designs.

It speaks to us.