Synthetic diamond

A laboratory diamond is formed inside a chamber in a matter of days or weeks, while a natural diamond took thousands of millions of years to form on the Earth's mantle.

Some people prefer laboratory diamonds for ethical or environmental reasons.

Others prefer natural diamonds due to their ancient history.

The journey of a diamond from the depths of the earth to your hand is extraordinary.

yeah it really shows that you're really on the pulse of your customers yeah I want to talk about different gemstones and sort of how you gravitate towards different materials.

And I also want to touch on just lab diamonds.

I'm curious your thoughts.

I still feel like it's like a controversial topic.

Yes, I agree.

It's a controversial topic.

What are your thoughts on that? My thoughts are I love lab diamonds.

I love them because I believe that they are a diamond.