Swisse Wellness

But, but, but first and foremost, well-branded.

Blackmores, 100%, 300% stronger branding than Swisse.

So to me, that, that wins outright.

And then you add on the, the contextual layers of, uh, of the time, the place, the network that's, uh, that's hosting Tour de France, and you, you, you get 20 to 30% more effectiveness for being in sync and matched to the theme of your surrounding environment as well.

Very good.

Alex, thoughts?

I'm in Swisse category.

I think-

Then at the same time, I as a consumer have always loved beauty products.

Um, and I kept thinking like, "Oh, wouldn't it be cool if I got to work in a consumer goods style business just to see what that's like?" And when, right before I was about to graduate, I think there was a grad role going at Swisse, the, which was at the time, like, the biggest vitamin company-

Mm

...

They do supplements.

Like, what if I got into the grad program, learnt the ropes, and maybe go into, like, the science team?" 'Cause they had a big R&D research team that would do, like, you know, quality assurance and regulatory and formulations, and I thought maybe I dabble with that, see if I like it because I don't know if I've got it in me to keep studying and do another, another degree on top of what I'm doing.

I just was like, "I don't know." So I started working at Swisse-

Yeah

I went and did a, a gig for, you know Swiss, the vitamins?

Swisse.

I went-

Isn't it Swisse?

Swiss.

[laughs]

Isn't it Swisse?

It says an E on the end of it, but it's Swiss.