Swedish Match AB

Prescription modafinil is generally cheap with insurance, but the variant I bought, a supplement containing adrafinil, a closely related substance, cost $40 for a jar of 30 pills.

Modafinil was not on my radar for this article until I chanced across a series of posts from an ex-user calling himself at Moda Minister, who appeared to be Sebastian Campos, the co-founder of an energy drink company called Adrafuel.

Campos was hawking his company's signature energy drink, the OG, which promised enhanced focus, extended release energy, and no crash for members of the productive classes who wanted to experience an uninterrupted flow state.

What wasn't clear on the website was how Adrafuel worked so well.

The website merely stated that it included a low dose of caffeine and nootropics, and a search for Adrafuel ingredients led me to a company page that purported to explain the product's effect with reference to its specific ratio of caffeine and L-theanine.

On X, however...

One user pointed out that the ingredient list included Adrafinil, which metabolizes into Modafinil in the body.

The meme, the legend.