Suzuki Motor Corporation

My uncle is a rider.

And so he had his old dirt bike is like a 1970s, 75 CC, two strokes Suzuki, you know?

Yeah.

And grandpa was like, if you're going to learn how to ride, you got to know how to work on it.

But, yeah, new cars are selling well, and there are interesting movements happening.

So Suzuki, for example, have overtaken brands that were the, you know, the bread and butter of the stalwarts.

They are being overtaken by the likes of Suzuki and Chery.

So there are interesting dynamics at play.

But, yes, new cars are selling really well.

say.

So, you know, it's just a common knowledge that if you wanted to get a phone line in Bombay or something, you know, the waiting time was like 10 years, right? If you wanted to get a, buy a two-wheeler, like a scooter or something, it was four years, right? And at some point I remember this must have been early 1980s, Maruti came out with a new car, Suzuki and so on.

And so people were talking then about this exciting new car

that had

I'd have cash rested.

Pau, Lindelof and Suzuki.

So, yeah, that's just generic Carabao Cup changes.

That's just what happens, right? So, who's up top then?

And then I feel like it's a great game for Emery because on a tactical level, there's an area that he can harness and try and lock it.

Like their high line, he's basically on the halfway line.

And I just feel like we can reign on that with Suzuki and Jackson.

I just feel like we've got...

And, you know, you kind of have a sense, like a grounding, a foundational point as a CEO of a larger thing.

Like I remember being corporately employed with Ducati, Suzuki, these other companies.

And it's like, yay, we lost a little here.

We're going to pick up a little bit here.

Yeah.

Yeah,

I'll tell you, when I worked at Suzuki, I was in the training department, training and publications.

And so we were like, you know, four tiers down from sales and marketing.

Now, as we said in the podcast, Rich and I headed down to Brands Hatch for the final round of the British Superbikes.

And we were fortunate enough to catch up with Asher Durham of the Suzuki Powerslide motorcycle team.

Now, Asher was looking to wrap up the championship on the Saturday, but unfortunately it didn't work out.

So he had to wait just 24 hours to be crowned the Pirelli British Sportbike champion.

next season I wish I could say I wish I knew I haven't signed anything yeah got a few options In an ideal world, I'd love to go to the World Paddock.

Doing a world sport bike would be amazing.

And especially to keep an affinity with Suzuki and do that there.

Suzuki UK actually helped us.

I had a Harley and a 67 Continental, dead broke, and not one person in there gave a fuck about any of that stuff.

Aaron bought this fucking piece of shit Suzuki when we were kids, and we tried to ride this fucking thing to Austin, Texas, both of us, on this 650.

We have milk crates on the back.

Couple guys.

So the adapter that's on each of these motorcycles is identical in cross section.

And that same cross section fits into the Hondas, fits into the Suzuki's, any manufacturer from that era.

So if your motorcycle has a structural engine without a frame underneath it, that's what we prefer from this adapter concept.

If your motorcycle has that frame, so the earlier XS400s before these had a frame underneath, the challenge here is it limits how you can package the batteries, but you can still do it.

And that was, I mean, my first session that was, oh, wait, wait, wait.

No, I did some Suzuki and some things down south.

But I did, before I did commercials, I was doing TV shows.

So before I became a jingle singer, I was doing like the Donny and Marie show and Carol Burnett show and singers were backup on that.