SurveyGizmo

And then very quickly, the need in the marketplace was a technology to implement what it is that we're doing.

Because people were sort of hacking together Google Forms, or they were using SurveyGizmo or, you know, in other cases, Typeform and products like that to try to make the methodology work, but it didn't really quite fit.

So we built a technology product, scaled that, And collectively built a seven-time Inc. 5000 company, generated well over $100 million in revenue.

And this takes us to about 2021.

you had to hire a full-service agency, whether huge Nielsen that you mentioned or Ipsos, Gentar, and those giants, or a smaller boutique firm.

They would have to bring in a solution, a technology platform like SurveyMonkey, SurveyGizmo, or Confirmit at the time, more sophisticated tech, for them to program your questions, for them to field your survey, and for them to analyze the statistical analysis and reporting.

The third component that they would have to bring in is the panel.

Panel at the time was just a list of a large database of emails that they would email in order to get those questions answered.

Yeah.

I've been in software as a service, helped out Survey Gizmo.

They were, I think they're Alchemer now, back in the day with their marketing and branding and motion graphics departments.

Worked at a startup incubator.

Are there places that aren't games that we can bring in lessons from, that we can bring in practices from and learn to sort of keep our egos in check and our artistry in check and go, but at the end of the day, we have to be making a thing for people and that's software.

And those are lessons that we can learn from others.

And we had some amazing results from it, but it also then really was kind of a moment for me of having worked, you know, survey gizmo, survey stuff for company used for training and evaluation purposes and all those sorts of things.

And thinking, wow, we've gotten so good at teaching people these very complex systems in virtual worlds, in video games, whether it's VR or a desktop game or what have you.