Superfood

Here is an example of a product promise before we break it down.

So for my business, it was "Superfood skincare is the only way to nurture your sensitive skin for true skin healing." So when we talk about your product promise, your North Star, defining the products that you sell, with this product promise, I actually started to go down the rabbit hole of maybe I should come out with a deodorant and make a deodorant, an all-natural deodorant.

But I came back to my product promise, and it's like, no, I'm all about superfood skincare.

I'm all about nurturing sensitive skin.

It is her North Star.

A couple other examples.

"Superfood skincare is the only way to nurture your sensitive skin for true skin healing.

Comfortable and stylish headbands are the best way for busy moms to feel put together every single day.

Dandelions, the next one, pretty easy to identify and you slowly build.

And what you're doing is you're reconnecting into this deep knowledge of, okay, there are all these plants here, but then as I was saying, this disconnection, what do I do with them? How do I work with these things? How do I actually start to use them? And 10 years ago, I wrote a book which is being republished next month called Superfoods and how to use them.

Because I read so many books where it was like, this is great for this.

And you're like, yeah, and how do I use that? And so I put it all together.

... a banana or bake them some sweet potato.

But actually, why I really love this Harrington's Superfoods range is because it makes that really easy and accessible to people.

So-

Mm

[laughs]

Mm.

You can actually just give them Harrington's Superfoods every day-

Yeah