Superdry

So, like you're saying, where are we going? What's the jackets they all wear, all the undercover guards? Is it-

... not the crosshatch.

Superdry.

Superdry.

[laughs]

[laughs]

Keep in mind, I used to be a website Funnel analytics consultant for, like, some of the biggest brands in the world.

Brands like Tommy Hilfiger, Chanel, Superdry, uh, Selfridges, Harrods, Virgin Atlantic.

So my job used to be going on their websites and looking at their data, their Google Analytics, their user analytics, and helping them find gaps, holes, plug their holes, helping to make their user experience way better.

And so what I did is I made my, my website with those skills.

Undefeated so far, right? And I think that's the only way you really get a shot at it.

And that showed when they raced in Superdry, the only time that Cassandra was not up front was pretty much on the bike when they got away and they pushed it.

And then Georgia lost her bike partner to a mechanical and that's where...

Cassandra really was able to pull him back in.

The opening follows a pop-up in Miami.

And Superdry has cut UK business-to-consumer delivery costs by up to 19% after introducing in post lockers, which now account for around 20% of deliveries.

Lost or damaged parcel claims fell to 0.5%, compared with just over 2% for home delivery, while order-related customer contacts also declined.

Staying with delivery, Primark plans to launch home delivery in Great Britain for the first time, supported by an automated fulfilment facility acquired in Sheffield.