Sunbeam

Right.

But I was like, "You know, this basically gets you what I think is, is what we want, a, uh, the ability to communicate with us if you need to." We bought a Sunbeam, I believe is the, is the brand I have.

Um, they're basic flip phones.

They're not inexpensive.

Um-

Wait.

Sunbeam that, like, makes toasters? Oh.

Oh.

If you look at ads and TV commercials from the 1950s, so much is directed towards the housewife.

There were shiny new blenders, toasters, coffee makers, electric ranges, dishwashers, made by historic American companies, General Electric, Sunbeam, Westinghouse.

Here's just one example, a 1950s commercial for refrigerators.

A place for everything.

[laughs]

... you know, I d- I did, so I do Sunbeam white bread.

I think it's the best.

Blue plate and yellow mustard on both sides, tavern sliced ham, rotisserie, uh, chicken sliced, and black pepper turkey with a piece-

It's so simple, but it's good.

And then I made mama-style garlic toast.

Sunbeam bread.

[laughs]

Yep.

Sunbeam, these days, about $40.

Around about $40.

Linda? Around about $40.

So early in my sales career, you know, selling everything to the different buyers, I noticed that there's a lot more conversation, a lot more sparkle in the eyes when I mentioned barbecue.

I did some work for both Char-Broil and Coleman and Sunbeam back in the day, and it ended up spending a lot more time talking about barbecue than I did about earth augers or axe handles.

So I knew there was something there that I leaned into that more because I connected with that more because you could talk to people about that more than just the commodity of what the price is.

It's like, what do you like to cook? What do you like to do? And as a sales guy, you want to identify people buy things from people who are like them.