SugarCRM

But how much information do we really need to capture? How effective are CRMs? And to what degree do we need them? My guest today to explore this is someone who's been working in the world of CRMs for a number of years now.

He's the Regional Vice President of Sales in EMEA, Europe, Middle East and Africa for SugarCRM.

And hopefully he can answer a few of the questions and a few more as well.

So John Maguire, thank you very much for joining me on the Connected Leadership Podcast.

There's always been like internal custom technologies that companies will build, right? Like, so, you know, I even remember back in, uh, an old business that I was in, um, like, uh, it was just like ISO certifications, not the most pretty and sexy thing in the world, but, uh, we, the way our business worked, we needed something that was more custom-built.

So we, uh, SugarCRM, if anybody remembers that, that was some- It was like an open source platform where you can build and like modularize your own CRM.

You can do stuff like that with Salesforce as well, but, but that was like such a huge cost.

So there was, there was always something like that where like you had the option of building it yourself.