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Sue Biely
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OCT 5
Jul 28, 2026
How Do I Make Media that Actually Matters?
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Sue BielyGUEST
How do we get surplus food going into bellies rather than into landfill and decomposing to become greenhouse gas? And so an individual, uh, takes on a, "I think I have an idea," right? And then other people are brought into that, and then that whole film becomes, like, an model for taking to other places in Canada and going, what...

Sue BielyGUEST
you know, how do we deal with surplus food, and how do we engage citizens in this? And it's sort of like this beautiful win-win.

Sue BielyGUEST
Um, so I'd say one of the things is characters, really lovable characters who are authentic, making sure that you're not creating a piece of propaganda.

Sue BielyGUEST
I mean, the audience can really sense when they're sort of being manipulated or hit over the head.

Sue BielyGUEST
I think it's also allowing there to be room in your story for the complexities or the interdependencies or the gray areas on an issue, so that people who might have other feelings about it can also sort of have a place to sit respectfully in the story.
20 MINS LATER

Cameron ZingerHOST
But before we wrap up, are there any additional resources that you can recommend that our viewers and listeners could check out?