Subject-matter expert

And so, um, what I really believe in is a concept called people-generated content [laughs], and it's this idea that people are the ones that are creating the most impactful, most influential content today.

And so as a brand, instead of trying to control that packaging, that distribution, and that narrative, instead you are amplifying people, so your employees, your executives, your customers, and creators, and SMEs in, in your industry and in your target market, to talk about you.

And you can't control everything you s- that they say.

You can't control when they say it.

And so as a brand, instead of trying to control that packaging, that distribution and that narrative, instead, you are amplifying people.

So your employees, your executives, your customers and creators and SMEs in your industry and in your target market to talk about you.

And you can't control everything that they say.

You can't control when they say it.

Now, that's kind of the second way.

The third way, we were just talking about this yesterday, was a pitch deck comes in, then Avalanche could take a first pass at it, and then when Tim sends it out to the SMEs, they can look at the analysis from Avalanche if they choose to, and then they bring their feedback, and then There's a second round of Abilene's analysis to say, okay, what do we need more information on in terms of diligence? And is that diligence providing a more concrete understanding? So evidence versus assumptions.

about the company to make sure that we're going forward with all of the information that we really need and that the founders want us to know.

I think that's really important because sometimes there can be just lack of communication.

I think

now I'm answering my own question that I had before posed to you, which was, okay, I work with SMEs all the time.

And sometimes SMEs, subject matter expert, when you're working with them, some of them can get a little precious about material.

And I know of a case not so long ago where subject matter expert did all this work and Collected, you know, gave us a recording of them talking, all this kind of stuff.

And then the end product done by somebody else didn't meet that mark.

So that way, when she's going to talk to a solution architect about a new campaign that they launched for a client, she's not starting with like zero.

So she can go in like really smart questions of like, hey, I saw that this journey drove X results, is that right? Like, and I saw that you ran into these issues in the documentation, like, was this right? And so just kind of accelerates that process of collaborating with SMEs.

And then to another cool use case, because our Stitch AI is kind of plugged into Slack, it's plugged into all of our Google Drive, because it's a HubSpot.

So it just has all this context, and that I can say, tell me everything that we've said about Databricks customer, like, And it will kind of pull the voices from across the organization and turn that into like a content piece for us.

And sometimes the client will want it because of your reputation.

That doesn't mean you're going to be the PM from your side, but it does mean you'll be the SME on your side and you'll come in as necessary.

But if you're still billable, you know, even 50% of the time, I agree with you.

You don't have a company.