[laughs]

Um, so what he used to do is he actually, um- With this theatre, it was a three-level theatre.

So he came up with the concept.

He said, "If we don't do something about improving the standards of moviegoing, uh, we won't have an industry.

The fad will die out." So he turned this vaudeville house into a cinema only.

It was three levels.

Uh, his first concept was to have a separate area for the wealthy, because wealthy people would not go near a movie in this period.

Wow.

Thank you very much, Rob.

Yeah, so I'll pick up now and cover off the developments that have taken place within the market and how we've responded to those changes.

So obviously, as I've said, we've had three years of disruption in our industry and there's been lots of change that has come with it.

I think the way to think about streaming now is that it is replacing TV.

And if you think about TV for a moment, traditionally and historically, TV has been a local market service.

So think BBC, ITV serving a UK audience, Canal Plus serving France and so on.

So what's happening is that because the revenue potential from licensing for big studios through network television and generating ads there is diminishing and obviously the whole world is moving over to streaming.

So hopefully that clears that up.

So how did it clarify or change the way you have operated, Stuart, in creating your AI?

It really challenged me to really think at the core what are my values and what is my kind of message to anyone going through crisis or trauma or change and then have it again ask really good questions moving forward so i actually have it has about 40 key questions that i have aligned under it depending on where someone's coming in with a problem and then then it redirects them back to the basis which is are they in the raise phase as in they still need to deal with They need to clear some of the wood out.

Have they got through a bump? They are thinking about what the future means moving forward, so they're in the raise phase.

Or are they just beginning their...

Enrich.

Yes, enrich phase.

Or have they moved to the grow phase, which is kind of moving forward... with their Minter.

Are there some crossovers in the model that you have in the regenerate leap that come from both sea and forest? Or are there some things which are different in the way oceans live and forests live?

Stuart, any major rush that we're seeing today? Well, we did have an

issue earlier on line two with an injury at Christie Station.

That's cleared.

But we're operating quite well now.

Like Metrolinx, you know, we are subject to some of these extreme heat conditions.

We've had to reduce the number of streetcars that are running down Bathurst by a couple of streetcars just because of the heat and the overhead.

So those headways are a little extended.

But when it comes to what we've seen so far during the World Cup, have you seen increased ridership? Can you notice that people here who have come from around the world are taking it? Is there any insight you have with any analytics?

So how's the TTC system looking now and over the next hour or so?

Yeah, so I mean, you know, the immediate pressure that we have is, as you say, right at the end of the match, everybody leaves at the same time.

They come in at different times over, you know, many hours.

They leave at the same time.

So, you know, what we've been doing is really focusing on that exit and adding extra service on the subway, streetcar, and bus.

They're all having extra service, particularly at those pressure times.

So, you know, for those that are leaving, you know, some people will walk up to King Street.

Yeah, you should be good to go.

Or were you expecting this? Was this unexpected or not?

Yeah, yeah, it was expected.

So part of the nice thing about this whole setup is is that there's a lot of communication and collaboration between ourselves, Toronto Police, the City of Toronto.

So people are generally aware.

And then with the organizers of the individual team marches, so the Panama Football Association or the Federation, Croatia's Federation.

We also have a massive Croatian population in Toronto.

So these things are quite expected.

So how has been, what do we call that, the egress? How has that been?

Um, look, the, the start, uh, of this, uh, really starts with circumstances which were sort of pretty, pretty grim and difficult and I, I really want to understand what, what were the circumstances which led you to, to write the book?

Yes, Stephen, so thank you, and again, l- lovely to join you today.

So the honest answer is the, the book started with something, uh, very personal, as you mentioned.

Um, my world, um, pretty much was turned upside down in a matter of a few seconds, um, with the loss of my wife.

Um, and, um, and what struck me at the time was that, um, there was no going back to, uh, the past that, that we had.

Um, and, um, you know, the state that we'd been in before was gone.

Um, and no amount of effort that I was going to put towards it would ever restore it back.

So you've got a philosophy there that I, I know that you, you, you articulate well in the book.