Strongbow

Yeah.

So I am currently drinking a Strong Bow, uh, the gentleman's choice for, uh, beers, or excuse me, ciders you can find almost anywhere.

The gentleman's...

The Strong Bow [laughs] is the one?

The Strong Bow is the gentleman's...

No, act- no-

I like Strong Bow.

I, you know, I won't insult Strong Bow, but-

[laughs]

But you used to drink a lot of Strongbow.

Yeah, yeah, yeah, yeah.

20 years ago.

And I just wondered, you mentioned the word process there, because it is a process, isn't it? It's like shedding off all the stigma and...

of years of years of drinking you know I was probably about the same age as you like 14, 15 on the platform after school you know with a can of Strongbow you know I put the top of the platform so nobody could see me you know trying to look cool with a Marlboro Light on the go like what an idiot Jesus Christ no wonder I failed French A level But it's kind of like it's hard, isn't it, to to finally get to that stage where it's like I'm doing this because it is everywhere in your life, isn't it? And how do you begin to tell people like what you're doing? It's it's it's a real tough process, isn't it?

Yeah, it is.

It is really tough.

I think because we have so many brands under our portfolio that we activate against now.

So, you know, we've got Moretti, Cruz Campo, Foster's, Strongbow.

Desperados, Heineken, but we can be able to see and shape our plans in the right way to make sure that from a digital perspective, we're always on top of things.

We're making sure that we're always testing out new products.

All right, love, I'll have a couple of piss sticks.

When's Father's Day by any chance? Do you do Strongbow? Do you know what I mean? Piss stick.

What? Lips it on the piss stick.

Like, Rob.

My ad brain had this little twitch.

It reminded me of a Strongbow campaign that I was involved in.

Now, Strongbow, Apple Cider.

Now, Strongbow, Apple Cider, if you can picture the brand, the logo in your mind's eye, you will see a knight, a knight in shining armor, the Strongbow.

So in an advertising, you know, let's build advertising that sells Strongbow.

It's not a huge leap to say, let's create a knight, a character, a Strongbow character, which is what we did.

Now, my memory, if my memory serves me correctly, didn't work.

Now...

[laughs]

However, in, in the, um, in his Strongbow Leeds kit, but no, not in that.

Yeah.

There's always that fear, isn't there? When, when you're so dominant as we were.

So yeah.

Sue back in the day, talking about, I just thought she didn't show me in a roast reference, you know, Well, if she did, I'd have also brought up the 24 cans of dark fruit Strongbow that they had in there.

If we know what we're talking about, you'd have to go back to an earlier episode where we're talking about Sho and Yo and the roast dinner that they take.

And we quizzed them.