And then what? What do you do?

So, uh, you're right, uh, because technology's become a commoditize.

Every, every- anyone can vibe code anything in an hour, and because of that, the differentiation and the protection of IP is, is becoming more difficult every day.

So what's really gonna happen is the differentiation for companies is gonna be the founder and their team's ability to have a world-class onboarding experience and to be maniacal about serving their customers when things go wrong.

And when I look at data, even back from my, my cable days at Comcast and Cox, the number one reason we would lose a customer was a bad onboarding experience.

So you can build great software, but if your onboarding experience stinks and, and, uh, people don't understand the value you bring, how to use your product, and they can't onboard easily and frictionlessly, they're gonna leave.

So that's number one.

Right.

It's just like, no, like, what is your, what is your destination? Like, where are you headed?

Yeah.

And I think the one thing I and I'll throw this out right away is that a lot of investors are afraid of private equity.

It's the one thing is, you know, they've gotten that taste that, you know, private equity is bad.

It's because a lot of times what happens is private equity comes in, says, hey, we're going to do three.

They want to do three to five.

They want to leverage it out.

Okay.

What does a great investor pitch look like? I don't know if like, I can't expect you to on the spot, give me an investor pitch, but that would be gravy, like in a hypothetical example, but maybe we can start and see where it flows with like the components of a great pitch where it just makes sense to the investors.

Sure.

So let me frame it for you from the perspective of what every investor is asking themselves in their head when you start to pitch them.

There's a set of questions that they want answered in this pitch.

And your goal in three minutes or less is to get this across in, if you're doing a slide deck, 10 slides, maybe 11 max.

So think of it that way.

And how can you convey answers to these questions? So the question is I'm asking myself that I'm not even going to tell you that I expect your pitch to answer is, first of all, who are you? Who is Chris? And who's the team with Chris building whatever they're building? What is the problem you're solving? Every product or service, regardless of industry or people, is solving a problem for someone.

Who is your ideal client and what are the stages of best steps for them to get involved with you?

The difference between smart and dumb capital for everybody listening.

Well, the big thing is dumb capital is basically say, here's $10 million, go do what you're supposed to be doing.

10 million would say, hey, I'm gonna give you this money, but here's what I'm gonna do for you.

I'm gonna open up doors for you.

I'm gonna do things that get you customers.

I'm gonna get you in front of people that you need to be in front of.

Also, what systems do you need? If you wanna get to the next level, you're gonna need different systems.

So where can we find your book? Where do you hang out?

Welcome to Unstoppable Podcast with Harry Sardinas, inspiring conversations with influential millionaires, investors, thought leaders, entrepreneurs who are making a massive difference with their innovative products and services and sharing the challenges and wisdom of how they sold their first million.

Well, you know, the first million is always the hardest.

And we talked about this, you know, that the one thing I would say about that, that five steps is, you know, one, you got to get your products top notch.

You know, the one thing you work on is make sure your product is top notch.

Two, what kind of space are you in? Problem, what are you solving? What problem is it you're solving? And I would say that's got to be really, and your marketing is going to be really dialed in.

A lot of times I see entrepreneurs do one thing is they make this product, but nobody wants to buy it because nobody has an idea what it is, who's out there.

Your products, a lot of times I see entrepreneurs, they make a product and then all of a sudden they don't have any money left for the marketing.

spend the whole podcast talking about marketing strategy and how you did it so why if the latest success rate is between the people that focus in sales marketing and put the problem for people to get feedback and we have a huge failing rate exactly what you point out entrepreneurs putting on money effort and energy it created this massive elephant pro that will change the world and they don't know nobody buys why do you think that the source of this problem

Now, from a financial perspective, do you have any recommendations or are all those just buckets that people in marketing just use to try and sell their wares?

No. Here's the two things I always say.

Innovation and marketing.

Everything else is a cost.

So I look at is, How do you get the marketing out there? The other thing is too, it's gotta be smart marketing.

You have to be able to measure it.

A lot of times, you know, people will say, well, I'm gonna do a radio show or radio, you know, I'm gonna do some advertising radio.

Yeah.