Steve Krug

It's like almost 20 years ago.

There's a book written, Don't Make Me Think by Steve Krug, which is, it's all about usability in the website world.

And his big thing was usability testing.

And what you just described is exactly flows exactly have real people use it, see what the results are and make changes accordingly.

So we're not trying to champion the purchase of his book.

But Steve Krug, the author said, if you just make it easy and don't make the customer think when they get to the website.

You and I both have a good friend, Danny Zaslowski, who has Country Hill Motors, and I love to go to his website.

And basically, you know, one side you sell your car, the other side you buy a car.

And if you want to borrow...

A very popular quote, right, from Steve Krug, don't make me think.

Just keep that in mind when you're designing for all these people.

All right, so think about it, right? You wouldn't start working on a project or hopefully not because it's going to be a disaster if you don't think about your users and understand their users.